June 7–September 30, 2019
The Wolfsonian–FIU @ 1001 Washington Avenue
The brainchild of publisher, illustrator, and art director Conrado W. Massaguer, Social set the tone for Cuban values and taste in the early 20th century. From the 1920s into the 1950s the influential magazine launched the careers of numerous Cuban artists and popularized a bold Art Deco aesthetic, particularly in its depictions of young women—flapper types who showed off the fashion, makeup, and hairstyle trends of the time.
Many of Massaguer’s original Social covers were displayed in Cuban Caricature and Culture: The Art of Massaguer, an installation of gifts by collector Vicki Gold Levi to The Wolfsonian Library. Shown on the museum's 10th Street facade for several months was just a taste of these covers, presented alongside two of Miami artist Andres Conde’s contemporary reinterpretations of Massaguer’s historic “ideals.” More of Conde's work was concurrently featured in Deco Fashion: Painted Illustration, an exhibition at the Art Deco Museum located just two blocks away from The Wolfsonian on Ocean Drive.